Excellent photography of your jewelry is vital to your brand’s success.
If your photography is subpar and you aren’t getting the sales you want for your business, online or off, the first thing you should turn to are your photos.
Crappy photos can arguably be the ONE thing holding you back from editors, buyers and customers taking you seriously. If your photography sucks, you’ll look like a hobbyist.
So today, I am going to walk you through a few shortcuts that you can use even if you can’t afford that expensive PRO photog at the moment.
Make sure you pay special attention to around minute 1:18 when I totally embarrass myself with something I am totally ashamed to admit…
But I’m happy to embarrass myself if it helps you all get better with your photography…
Plus, around 7:53, I tell you a sneaky way to get “models” for your lifestyle shots, and some workarounds to get great shots of all types of jewelry).
Alrighty, let’s get started! Here are your Jewelry Photography Tips for Designers on a Budget
After you watch the video, answer the following…
Do you shoot your own jewelry images and why? What is your biggest challenge when photographing jewelry?
Bonus: Do you have any tips for those doing their own jewelry photography?
Tell us in the comments below…
For MORE jewelry business tips and advice, visit www.flourishthriveacademy.com
hey there I'm Tracy Matthews at flourish and thrive Academy excellent photography of your jewelry is vital to your brand's success your jewelry photos are used in all of your sales and marketing promotions and if you don't have good images trust me you won't be taken seriously and you're gonna lose sales but investing in expensive photography might not be in the budget right now that's why I want to share with you some jewelry photography tips for designers on a budget if your photography is subpar you aren't gonna get the sales you want for your business online or off the first thing you should look at are your photos crappy photos can arguably be the one thing holding you back from editors buyers and customers taking you seriously if your photography sucks you'll look like a hobbyist now I'm gonna share something really vulnerable here when my first business was young it was easier to slide by with crap photography and it actually did it for a while online shopping wasn't around yet and I typically showed my collections to buyers in person so having so-so photography was okay to start out with I am so embarrassed to show you this but I wanted to share with you some of the photography I used on my line sheets for my first collections can you even tell what I'm selling here there is no way to visually identify if these are necklaces or bracelets or even just strings of gems now compare this to one of the catalogs I did a few years later when my photography was professionally shot you can definitely tell what was being shot here and identify what each piece of jewelry is now which collection do you think buyers would be more compelled to buy you might be thinking that you don't have the money to hire a professional photographer or you don't have the equipment necessary to take photographs yourself before you throw in the towel and just toss up any old photos on your website or catalog keep in mind that there are affordable ways to photograph your jewelry on your own there so today I'm going to give you some great jewelry photography tips for designers on a budget okay before we get started let's take a look at where you are now here are a few things to consider is your photography consistent is the background the same on all images is it easy to understand what the piece is or looks like are the pieces in focus what do you like and what don't you like about your current photography take note of all these things as we go through some of the tips here all right here are some general things to think about for any type of jewelry photography so the first is to make sure that you're using a good camera now this might seem obvious but iPhones probably aren't gonna cut it but a simple point-and-shoot can take surprisingly decent photos if you can upgrading to an SLR camera is ideal these cameras will most often take photographs at higher resolutions which means you can blow them up as big as you want and offer more customization with lenses and stellar focus if you can't afford to buy a quality camera consider renting a camera from a local photography store you can rent a package for a daily rate that comes with all the necessities like tin tidbits like lenses and batteries make sure that you're using the appropriate lens for the type of shoot you're doing for still shots you definitely want to have your camera on a macro setting and use a macro lens or possibly a telephoto lens for product shots in general the longer the lens the more close-up it can get for lifestyle shots you might need more than one lens you could be shooting the jewelry up close or shooting someone wearing the jewelry so how close up you'll be will really depend on the shoot telephoto lenses allow you to shorten or lengthen the lens effectively zooming in or out so try to get your hands on one with a wide range for an easily customizable look the world of lenses can get confusing and you don't need to know everything about them if you're not a professional photographer simply ask your local photography shop if you're not exactly sure which lens is best for you make sure you have good lighting you don't need a fancy lighting kit all the time often natural light is best for jewelry if you're shooting in the right light we'll talk about light boxes in a second but in general anything white reflects light for instance if light is coming in from a window making a shadow on your piece hold of a white piece of paper or a poster board as a reflector near the shadowed side to reflect the light powerful lights can be purchased for under $100 and be used over over again are rented for less than $20 at a Photography store when you're shooting indoors without much natural light purchasing or renting even just one bright light from your local hardware store or photography store can make a world of difference especially when you're using a bounce board or reflector or light box for still shots make sure that you use a light box a light box is essentially a box and with the entire inside is pure white allowing the light to be reflected every which way and giving you a stellar all-white background light boxes are particularly great for jewelry product shots as they're the perfect size with a professional white background a standard in the jewelry industry you can buy one for less than $100 often on amazon.com or rig your own light box by searching tips on Pinterest and Google if you have a couple of extra hours and you're crafty I've heard of designers making it do-it-yourself light boxes for under 20 bucks shoot on a white background for your website and press shots when shooting jewelry product images less is more white backgrounds are great because photo editors and graphic designers who you work with down the road will be able to edit these images very easily now not to mention the fact that Jory can often be ornate and colorful so having anything but a white background can risk making the photo way too busy when you have a crisp clean all white background you know it will look good on any website in any catalog or in any magazine it's really hard to get the background white without post-production work but shoot on a white background and try to get the background as white as possible and then have the photo edited later on again light boxes help with this don't stress too much if your backgrounds aren't 100% white before editing use a tripod no matter how steady of an hand you have holding the camera will inevitably lead to a fuzzy out-of-focus photos especially when you're shooting jewelry up close at the very least invest in a tabletop tripod from amazon.com or ammo for more professional standing tripod which can be used for lifestyle sheets – when shooting earrings remember to stock up on fishing line hang your earrings on the fishing line to make your earrings appear like they're floating you might have to rig the set up but trust me your earrings will never look better clean the photos with post-production editing you can do it yourself your post-production by learning programs like Photoshop or photo editing software you can edit colors brightness saturation and even change the color of stones and metal if you learn their program well enough you can also edit out the background so it's a bright white it does take time so you might want to consider hiring out the post-production this is an especially good option if you're totally unfamiliar with Photoshop or other programs as I mentioned before getting your photograph on an all white background is no easy task use a site like Elance or oDesk or Fiverr is a great way to find photo editors out there who can make the background white on your images achieving the perfect white for a very affordable price I've heard of designers even paying one to two dollars an image for this yes it does cost money out of pocket but think how much time you'll save okay now that we've covered still shots let's dive into lifestyle shots use Pinterest for inspiration first Pinterest can give you loads of inspiration whether you're doing still live shots or model shots curate looks and images that inspire you in advance you can inform the setup of each shot direct the model and decide the locations with plenty of time to spare find a friend a family member to be a model for you hire a professional model can be super pricey but everyone has a pretty friend or relative that can step in as your model offer them a small piece of Joerg for their time or take them out to dinner remember model shots don't always have to include the face in all body parts for instance my cousin has really great hands and I often use her for ring and bracelet shots you could try finding a friend with a beautiful neck and complexion for necklace shots now it's time to get creative finding a model who works best for each one of these types of close-up shots can be a struggle but don't be afraid to use more than one use a resource to help you short cut by a photography class on lynda.com or use a resource like Creighton thrives a photography guide you can find it here at flourish thrive Academy comm /ct photography if you're already interested in photography taking a course can satisfy your personal creativity while also helping your business taking quality photos is time consuming yes however if you're trying to stay on a budget and still come out with professional images a do-it-yourself approach is your best bet now it's time to hear from you in the comments below answer the following questions do you shoot your own jewelry images and why and what's your biggest challenge when photographing your own jewelry thanks so much for watching this episode and I hope that you gained lots of inspiration for your photography on a budget if this video was useful make sure you like the video follow our channel and share it with your friends then pop on over to flourish thrive Academy comm for more jewelry business advice and free training